Inside my

WordPress journey
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HELLO!

Every project I take on begins with curiosity, strategy, and a deep respect for storytelling. What started as a fascination with how design and technology shape perception has evolved into a career dedicated to building meaningful digital experiences — from fast, high-performing WordPress websites to music-driven visual content and brand strategy.

Along the way, I’ve learned that great work isn’t just about good plugins or beautiful design — it’s about connection. It’s about translating emotion into digital form, helping brands express who they are, and turning ideas into experiences that move people. This space reflects my journey — the craft, the creativity, and the drive to bring visions to life through design, technology.

01

My Journey So Far

1. Creative Assistant & Project Coordinator — Independent Projects

2021 – 2023

Supported business owners and entrepreneurs with project setup, from location scouting and licensing to branding and hiring. Assisted with visual direction, copywriting, and website setup. Gained experience in marketing, analytics, and process optimization through hands-on collaboration.

2. Social Media & Multimedia Manager — Freelance

2022 – Present

Developed content strategies and managed social media accounts for businesses in the beauty, hospitality, and creative industries. Created short-form videos, visuals, and ad campaigns that improved engagement and visibility. Balanced creativity with data-driven strategy.

3. Studio Engineer & Producer — Mercês Studio

2023 – Present

Created a professional home studio environment for recording, mixing, and mastering music projects. Managed client sessions, edited and produced high-quality audio, and developed efficient workflows for affordable production services. Specialized in acoustic optimization and sound design.

4. Founder & Web Developer — Merces Web

2024 – Present

Built and manage a web design and lead acquisition agency helping small businesses grow through optimized, conversion-focused websites. Designed custom WordPress sites, integrated analytics, and executed SEO and ad campaigns. Provided clients with clear reporting and performance results.

02

Achievements

15+

Built websites

3+

Cities colaborated

95%

Client satisfaction rate

1k+

Followers across socials

03

Skills & Tools

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midjourney

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

luis@merces.one